Winter promotion

In a bid to boost tourism during the winter, the Algarve tourism association has announced a major new marketing campaign.

The campaign will see 30-second promotional adverts airing on the Travel Channel several times a day until November 31 under the banner of Algarve. Europe’s most famous secret.

A spokesman from the Algarve tourism association said: “We chose to air adverts on the Travel Channel as it meets the exact profile of prospective tourists to the Algarve: people who like to travel and seek more than information, they seek inspiration.”