The first edition of the World Trailer Awards was held at the Tivoli Vilamoura Marina hotel on Saturday (February 26) and saw huge international productions such as ‘Last Night in Soho’, ‘Ozark’ and ‘The Tomorrow War’ taking awards home.
The World Trailer Awards were launched as an international edition of The Golden Trailers award show and aim to “honour outstanding marketing excellence in 32 categories across cinema, television, gaming, podcasting & radio, streaming and social media”.
Winners were revealed after regional finalists from around the globe were set last week. They were selected by a high-profile international jury that consisted of top-level directors, producers, actors, writers, executives and advertising creatives.
Organisers add that winners were awarded top prizes in the form of innovative NFT (non-fungible token) art pieces for “delivering stand-out marketing content for their global entertainment sector at the World Trailer Awards inaugural annual awards ceremony.
“It has indeed been a tremendous honour to bring the WTA to the Algarve. As with everything we do, our primary goal is to put the Algarve on the map as a versatile, accessible and welcoming filming location,” said Vanda Everke, CEO of Spy Manor Productions, which played a key role in bringing the event to the Algarve.
“We are passionate about this region and contributing to turning it into one of the most spectacular lifestyle destinations. As executive producers of two feature films recently shot in the Algarve, we are passionate about bringing the industry leaders to Portugal. We are eager to see this region of Portugal flourish and drive the development of film and high-tech industries here,” Everke added.
The CEO also said that Spy Manor Productions “lives and breathes movies inspired by our surroundings and the characters we meet.
“So much so that we are developing properties inspired by the movie themes. The first one, a frontline spaceship-shaped house, is currently being constructed here in the Algarve,” she added.
Dean Wheeler, executive director of the World Trailer Awards, said organisers are delighted to have created “the awards environment for the world’s amazing and often unacknowledged talent that creates entertainment marketing.
“Regardless of how difficult these last two years have been, we’re humbled to honour the spectacular work of creative industry professionals whose skills shine through and continue to inspire everyone to engage with the world of entertainment,” he said.
‘Last Night in Soho’ – a 2021 psychological thriller by Edgar Wright – was one of the winners of the night. Joe Argent from Zealot UK won two awards in the Cinema categories for Best Online Advertising and Best Outdoor Advertising for his work on the film’s advertising.
Netflix also had a successful night, with crime drama ‘Ozark’ winning for Outdoor Advertising in the Streaming category, miniseries ‘Halston’ receiving Best Trailer and documentary ‘Cocaine Boys’ being awarded Best Poster.
Meanwhile, Amazon Prime Video’s ‘Tomorrow War’ won for Best Experiential Marketing.
The full list of winners is as follows:
CINEMA
Best Poster: Adam Cockerton / Mein Sohn (The Dream Factory Film Advertising GmbH)
Best Online Advertising: Joe Argent / Last Night In Soho (Zealot UK)
Best Outdoor Advertising: Joe Argent / Last Night In Soho (Zealot UK)
Best Experiential Marketing: Gautam Ahuja and Mayura Tripathi / 83 – The Film (Reliance Entertainment Studios Pvt. Ltd. & Phantom Films Pvt. Ltd.)
Best Trailer: Walter Bienz / River (The Solid State)
TV (BROADCAST & CABLE)
Best Poster: George Smith / Look Away (Ignition Creative London)
Best Print Advertising: Mikko Toivonen / Europe From Above (The Walt Disney Company Nordic & Baltic)
Best Online Advertising: Aaron Kelly / The Serpent (Think Jam)
STREAMING SERVICES
Best Online Advertising: Archie Walker / Netflix Documentaries (Ignition Creative London)
Best Trailer: Kelly Adelman / Halston (Trailer Park Group)
Best Outdoor Advertising: Danièle Morkel, Andrew Lerma and Kristine Yan / Ozark Season 4 (Netflix Creative Studio U.S.)
Best Poster: Danièle Morkel / Cocaine Cowboys (Netflix Creative Studio U.S.)
Best Experiential Marketing: Heather McClure / The Tomorrow War (Prime Video)
SOCIAL MEDIA
Best Online Advertising: Andrew Snook / The Courier (Silk Factory)
Best Experiential Marketing: Will Handley / Seven Samurai (The Picture Production Company)
GAMING
Best Trailer: Luca Dalco / Martha is Dead (Wired Productions & LKA)
