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Wine and tourism bosses team up to promote Algarve wine

Proving that ‘two heads are better than one’, the Algarve Wine Commission (CVA) and the Algarve Tourism Board (RTA) have joined forces to promote the Algarve wine in Portugal and Spain.

A protocol was signed on Thursday, July 23 at the new temporary tourist office in Carvoeiro by CVA boss Sara Silva and regional tourism chief João Fernandes. Lagoa mayor Luís Encarnação was also in attendance.

The main goal is to spread the word about the quality of the wines produced in Lagos, Portimão, Lagoa and Tavira among Portuguese and Spanish holidaymakers.
According to RTA, more and more tourists are seeking the Algarve as a holiday destination for wine and gastronomic experiences. In fact, the tourism board says the number has been growing between “5% and 8%” in recent years.

It adds that the Algarve’s selection of quality wine and food has established itself as another main reason for tourists wanting to holiday here, apart from its year-round sunshine and beaches.

And while the local wine sector has been growing steadily for years, CVA and RTA believe there is still a lot of room for growth. The region is currently home to over 30 wineries, with vineyards which have been increasing in size, says CVA.

Meanwhile, the ‘Vinhos do Algarve’ app has been re-launched with a “new image” and is now available also for iOS. It allows clients to see where each winery is located, where their wines are sold, and which restaurants serve them. There is also a section with news about the region’s wines and related events.

In fact, CVA launched a new brand image for local wine in March, just a few weeks before the pandemic reached Portugal.

Called Vinhos do Algarve (Algarve Wines in English) the brand’s logo represents a wine bottle featuring some of the region’s most distinctive features – the sun, sea, fish, vineyards and the typical Algarve chimney.

The new identity aims to give Algarve wines “a strong and unique image, crucial when marketing the brand,” said CVA president Sara Silva at the time of the launch.