In an age where information is at everyone’s fingertips, content matters more than ever before. In any industry, not just the travel and villa rental space, content plays a huge part in any marketing and communications strategy.
From blogs and articles to social media and email, how we speak to potential guests is ever-changing. Within travel, the more informative it is the better it will be received.
Tourists want to travel easily, so villa owners must clearly communicate with them at every step of the way. Additional content that adds value is a great added bonus. Of course, at SandyBlue, we put focus on our travel content and help our owner partners with all aspects of this.
Why should you focus on travel content?
Content should be a key focus across all marketing channels. In a travel and tourism report by Statista in 2023, some very notable statistics became apparent. The report showed that 74% of total revenue will be generated through online sales by 2027.
Furthermore, the report showed that 35% of respondents use Instagram to find new travel destinations; 69.8% of people use search engines for general web searches to plan their travel.
With so many online transactions predicted, and people relying on marketing channels for research, now is the time to really focus on content strategy. People clearly don’t just want to find the destination – they want guides, information and content that will really attract them to book.
Key content channels to consider
At SandyBlue, we have always put great investment into our marketing channels and the team behind them. We have always understood that content is digested differently across many marketing platforms. For example, a social media post relies on visuals and snappy content to stop people from scrolling past. A blog, meanwhile, allows users to take their time, reading informative pieces of content.
Social media is a given – Instagram and TikTok continue to dominate, so we ensure our owner partners get their villas in front of this growing audience. A fun caption, coupled with stunning photos and videos is a content match made in heaven.
Many think blogging is a thing of the past – they are wrong. This is the chance for a brand to really add value to customers. For us, we want to show guests exactly what they can get up to on their holiday with informative guides.
Helping guests plan as much as possible allows our owner partners to have complete peace of mind. Blogs are a great way to get spotted on Google search – as shown by the statistics, many people are using search engines to book and plan their trips.
So, the more content the better. We will definitely continue spreading the Algarve message through our content marketing strategy. As a result, the voices of our owner partners will be heard far and wide.
By Joe Mountain
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Joe Mountain is founder of Algarve villa rental specialists SandyBlue.
289 392 236 | www.sandyblue.com
