Lately, in sports betting, just as in every other sector that is closely related to technology, the role of Artificial Intelligence has been largely praised. In fact AI has been credited for a number of innovations that are supposed to be radically transforming the betting industry in a number of ways.
From enabling the process and analysis of huge data amounts to facilitating more efficient odds for the sports betting markets and from enhancing betting sites in Portugal to fine tune their services to meet sports bettors’ tastes and preferences to safeguarding responsible gambling, Artificial Intelligence quite evidently sits at the top of the priorities of every agent in the sector.
The impressive thing is that AI in sports betting does not only concern the supply side – that is the sites or the betting apps in Portugal. It also concerns the sports bettor themselves.
It is now far easier to build an AI-driven model for sports prediction thanks to the availability of the required systems on the internet and the easy access to knowledge and learning on how to use AI.
Bettors can actually make it on their own and create models that will assist them in decision making over bets through providing predictions for sports games.
And the truth is that these models can be pretty accurate and reach high levels of precision in forecasting, especially as they are able to analyze incredibly big data sets, identify patterns, track down variables loading on the outcomes and thus, generate predictions which are really effective.
Besides the AI-driven models for predictions that can be leveraged by sports bettors, it is also the chatbots powered by AI that are extremely helpful for punters.
Being able to prompt questions and get instant answers which can inform their betting choices is also a critical way by which AI facilitates a more sophisticated approach to sports betting.
But, no matter how much AI contributes to acquiring some sort of an edge, it will never be able to replace human decision, in sports betting at least.
Some people believe that a data-driven model of prediction is far more accurate than a decision making model which integrates human intuition, human perception or which generally incorporates the nuance of human mind.
Over-relying on machine-based models and AI-driven prediction systems is like rejecting the element of subjectivity or the element of human contribution. It’s not all data, algorithms, models, machine learning and statistics.
Sports betting is also much about bettors’ intuition and the integration of personal aspects into the decision making, whether this may imply some favoring or un-favoring towards certain teams, athletes etc.
And more to this, sports betting is still far from being detached to human interpretation, human emotions and feelings or understanding – as it would be the case with casino games for example, such as those found at online-casino-pt.com, which don’t have the element of support from the gamblers.
Human perception and analysis can often exceed and become much more complex that the advanced analytical models created by Artificial Intelligence when it comes to making predictions on sports.
Bettors may be able to sense things or see things that can’t be recorded in data or demonstrated in statistics and therefore these things will most certainly fail to be integrated in the AI-based models.
That said, Artificial Intelligence is undoubtedly a valuable tool at the hands of both bookmakers, for all the reasons we explained before, and bettors for generating a more professional and advanced approach to sports wagering.
But it remains a tool that fails to incorporate the subtle aspects and the human contribution to making effective predictions. So, AI should be used with caution for now, until it will be able to integrate or simulate human perception!