It’s hard to believe Christmas is almost upon us. As the Algarve finally welcomed guests back for the summer period, there continues to be increased interest in winter getaways this year. The Algarve is a special place throughout the festive season, but it also opens a window of opportunity for villa owners.
While there are more people curious about escaping this Christmas, it is often a time for family visits and get-togethers. It gives villa owners the chance to step back and evaluate the year gone by. At this time of year, our villa specialists are at their busiest when it comes to inspections and reports, showing owners key areas for improvement and growth for the year ahead.
Identifying villa improvements
At SandyBlue, we have always seen this period as a chance for evolution. Nothing keeps your villa on the map more than regular inspections to ensure it is always attractive to guests.
It is important to know what areas and points to look at – it’s easy to forget how overwhelming property management can be. Inspections should be rigorous, covering both the interior and exterior areas of the property. This includes security checks, reporting on damage, addressing damp or insect infestations and that utilities are in good working order. Owners always have complete peace of mind when this is carried out for them.
Once a full report is complete, the quieter season is the perfect time to act on these improvements. From pool and garden maintenance to furnishing upgrades, prioritising these tasks in the winter months leaves your property in pristine condition right in time for spring.
A time for strategising
The festive season is also a great time to take stock and look back at all feedback received from guests throughout the year. Collecting guest feedback is imperative to success, as you hear such a broad amount of responses. These will help with further improvements that might fall outside the inspections mentioned.
New ways to market properties, including social media channels, and how to improve on the current marketing output is a great thing to do at this time of year.
When you have a whole year of insight and data to reflect on, it really allows you to identify fantastic opportunities for marketing strategies.
Ultimately, it’s a time to reflect and plan ahead. Villa owners can set their goals and aim for an even more successful year.
Anticipating a happy festive season
The SandyBlue team are looking forward to welcoming guests this Christmas, while assisting our owner partners who are using the festive period to focus on their property. We’re sure it’s going to be a happy and fruitful festive season for the Algarve this year.
By Joe Mountain
Joe Mountain is founder of Algarve villa rental specialists SandyBlue.
289 392 236 | www.sandyblue.com