Viceroy group announces first European hotel for Loulé

Viceroy group to open first European hotel in Loulé

The Viceroy Hotel Group has announced its entry into Europe with the launch of Viceroy Algarve at Quinta da Ombria, in the Loulé council, in 2017. Including an 18-hole golf course, the luxury resort represents an investment of €210 million and is expected to create 180 direct jobs.
Conceived by architectural firm WATG, Viceroy Algarve will boast 147 hotel guestrooms and 99 residential units available as apartments, villas and townhouses.
The group says it will use the hotel and residential property, “situated amongst centuries-old villages, to create a boldly immersive and unforgettable experience that merges a traditional Algarve feel with a modern and distinctly Viceroy vibe”.
The resort will also feature seven dining venues from “worldclass chefs”, outdoor swimming pools, a spa and state-of-the-art fitness centre, and over 550sqm of event and meeting space.
Viceroy CEO, Bill Walshe, said: “We are truly delighted to bring Viceroy’s ethos, ideology and vibe to Europe. Authenticity, individuality and a sense of place are critical components in our commitment to create life-long memories for our guests, rewarding careers for our colleagues and a positive legacy for the community of Quinta da Ombria.”
Ville Tallbacka, CEO of Quinta da Ombria, said: “Viceroy will be a new and unrivaled concept in the Algarve that will take advantage of its natural, unspoilt surroundings and beauty – a haven of peace whilst offering a great number of activities for all age groups. Viceroy’s impeccable track record and ability to produce highly individual, luxury properties was decisive to appoint Viceroy Hotels & Resorts to manage the operation.”
Established in 1999, the Viceroy Hotel Group has hotels and resorts in 16 world destinations.
Quinta da Ombria is a development project of the Pontos Group. The site comprises over 153 hectares in the hills of the Loulé council.