UK cold snap boosts bookings.jpg

UK cold snap boosts bookings

Recent cold weather and snow in the UK have led to an increase in bookings to winter sun destinations, with the Algarve proving to be a popular choice among British holiday makers.

According to figures from, traffic to the online travel website has increased by 60 per cent in comparison to the same period last year, with 50 per cent of all bookings made during the first week of December to be taken in the next eight weeks.

Matt Hall, product director, said: “The cold weather has driven more customers to search for winter sun holidays with the Algarve and the Canaries offering the best value for money.”

He added: “Some holidaymakers are still looking to get away this Christmas and New Year.”