Luís Araújo, president of Turismo de Portugal

Tourist board to invest €4 million promoting Portugal in Germany

Portuguese participation in the ITB Berlin tourism fair in Germany this year has 89 companies, plus the seven tourism regions, in a year in which about €4 million will be invested in the German market. Speaking to Lusa, the head of the Portuguese Tourism Board (TP), Luís Araújo, said that the number of companies at the fair, which begins tomorrow, is similar to the last national participation, in 2020, but focus is more on the country’s “diversity” this year. “The German market is the second main market in terms of guests, but the fourth in terms of revenue,” he stressed. “We are talking about Europe’s main export market, the third largest market in the world to make trips”. Therefore, “there is still room to grow in the German market”.