Tourism officials warn against low prices

While Portugal has been declared Europe’s bargain hotspot, tourism officials are warning that businesses should not slash prices if the Algarve is to remain a quality destination.

Following the release of statistics by the Post Office in the UK, prices for holiday items in Portugal have been shown to have dropped dramatically in response to the crisis.

Nuno Aires, president of the Algarve tourism board, ERTA, told the Algarve Resident: “The ERTA has been looking at the results from the Post Office with great interest as it shows the Algarve to be the most desirable destination for British tourists and demonstrates the excellent ratio of price to quality in the region.”

However, he warned that prices should not be reduced to a point where it becomes detrimental to the region as a quality destination. He said: “We are, however, appealing to hoteliers in the Algarve not to further reduce their prices as it would adversely affect the competitiveness of the region as a tourist destination.”