Tourism in Madeira suffers from ‘Brexit effect’

Mainland Portugal may be doing fine, but tourism in Madeira is definitely concerned by the effects of Brexit.

Explain reports, the Brits used to power Madeiran tourism.

With Brexit uncertainty and the fall in the value of the pound, operators have seen visitor numbers reduce.

Germans have taken over from Brits now as the island’s main visitors while tourism authorities look to new markets to help cover the shortfall.

Says Dinheiro Vivo, the association for the promotion of Madeira, is developing strategies in Sweden, Norway, Denmark, Brazil and the United States, while it will be reinforcing its promotions budget for the UK.

Said a source, “competition is large. Countries like Tunisia and Turkey are recovering, the Spanish are very aggressive and there is also Cuba, Punta Cana and, of course, the Algarve…”