A New Year’s Eve campaign organised by the Algarve Tourism Board (ERTA) will start on Portuguese television from tomorrow (Saturday).
A 30-second version of the promotional video Algarve. Europe’s Most Famous Secret will be broadcast with the aim of persuading the Portuguese to celebrate New Year’s Eve in the region.
With an investment of around €90,000, this campaign will air on RTP, SIC and TVI until December 30.
The promotional video challenges viewers to discover the best secrets to be found in the Algarve by the voice of its inhabitants.
President of ERTA, Nuno Aires told the Algarve Resident: “The Algarve coast has golden sandy beaches, a beautiful western coast, the natural wonders of Ria Formosa, top hotels and restaurants, glamorous parties and night entertainment, making the region the most desirable destination to start 2011.
“We provide the perfect atmosphere for those who want to start the year on the right foot and the promotional video will reinforce this idea,” he added.