Is frequent posting your idea of effective advertising on Facebook? If it is, you’re doing it all wrong, says marketing graduate Vírginia Coutinho, who has just launched a book about the social network entitled ‘The Social Book’. The publication is aimed at people and companies who use Facebook to promote their business.
“Too many posts is the No 1 reason people stop following Facebook pages,” Coutinho told Renascença radio station.
“For example, if you post 10 pictures in a row, your followers will open their news ‘feed’ and only see your publications. They might get frustrated and remove their ‘like’”.
According to Coutinho, the key to using Facebook as a valid medium for companies is to first come up with an efficient strategy. Then, develop a page with a moderate amount of quality content, all the time checking to see how the public reacts.
“Most companies create a page but then run it in a very amateur way, not being able to take advantage of the social network’s potential,” she explained.
Coutinho stressed that Facebook has 1.3 billion users all over the world – 5 million of which in Portugal – making it a “very attractive tool for all kinds of companies, from dentists and manicurists to big enterprises”.
