A PROMOTIONAL campaign is being launched by Sintra Câmara to promote Estoril and Sintra as top golf destinations for tourists.
Golf is a sport that can bring high quality tourism to the area and, in order to fully exploit its excellent golf facilities, a targeted, comprehensive campaign is needed to raise the region’s profile for visitors.
Sintra and the Estoril coast boast a total of seven 18 hole golf courses, including Penha Longa’s Atlântico and Mosteiro courses, and Quinta da Beloura golf. This new promotional agreement also involves other public institutions, such as the Agência Regional de Promoção Turística, and private entities such as hotels, golf courses and holiday companies.
The programme includes a press and internet publicity campaign, trips for journalists and tour operators, as well as sponsorship of tournaments, flight campaigns and more. The aim is to attract tourists at the upper end of the market and it is hoped that the results will not only benefit the golf courses themselves, but also hotels, restaurants and many other services linked to tourism, which are used by guests during their stay.