Secret revealed

Algarve. Europe’s most famous secret is the new slogan released by the regional tourism board as part of a campaign to promote the region.

The new marketing campaign for 2010, representing an investment of 300,000 euros from the Algarve tourism board and tourism association, was revealed during the national tourism fair (BTL) in Lisbon last month.

The theme for the campaign is based on the principal that the Algarveans are too proud of their region to keep it to themselves.