Decision may be related to a significant drop in ticket sales
Rolling Loud, the summer hip-hop festival which took place in Praia da Rocha, Portimão in 2022 and 2023, will not be held in Portugal in 2024.
The news has been confirmed by Tiago Castelo Branco, executive-director of MOT (one of the event’s organisers), who told Observador newspaper that the festival will not be held due to a “decision by the owner of the brand.”
Rolling Loud was starting to establish itself as a summer staple in Praia da Rocha alongside the Afro Nation festival, which last year are said to have together “generated millions for the local economy.”
At the time, Portimão Mayor Isilda Gomes even said that the success of these festivals led the municipality to establish a protocol with the promoter of both events, guaranteeing that at least two major international events will continue taking place in the summer until 2025, provided that “quality and safety are assured”.
However, a council source told Observador newspaper that the mayor’s statement was referring “only to Afro Nation” and that no protocol to continue holding Rolling Loud in Portimão had been signed.
While the event’s organisers have yet to give a reason for their decision to pull out of Portugal, Portimão Council advisor João Gouveia revealed that ticket sales dropped significantly from the 2022 edition (55,000) to the 2023 edition (20,000).
“This may have been the result of the organisers’ decision to host three festivals in Europe, in Portugal, Netherlands and Germany. It was apparent that (the 2023 edition) was not the same as the first year,” he told Observador.
Nonetheless, the Afro Nation festival has already been confirmed to make its return to Praia da Rocha in 2024, with Nigerian rapper Rema and singer Asake, French rapper Ninho and British rapper J Hus among the headliners.