When Baptista introduced its free home delivery grocery service, it was proud to uphold its commitment to customer satisfaction. However, they didn’t realise they were also upholding a time-honoured tradition. In 1889, King Umberto and Queen Margherita of Savoy requested a pizza be delivered to their palace in Naples. The pizzaiolo Raffaele Esposito travelled to the palace and made a pizza for the royal pair, which marked the birth of the Pizza Margherita. Meanwhile, in India, Mahadeo Havaji Bachche devised an idea for a business that would cook and deliver hot lunches to workers in Mumbai. Today there are countless such businesses delivering lunches all over India. In the United Kingdom, milk floats once rattled to the sound of clinking glass bottles, packets of bread and orange juice amongst other consumables.
Then came grocery home delivery, which changed our shopping habits with a simple click. Baptista is a family-run supermarket that’s proud to say its drivers are often on familiar terms with its customers and can make last-minute adjustments to your order — just be sure to call them with your requests. And if you’re not in when they call, the team knows where to place your home delivery so it remains safe and fresh until you arrive. Baptista’s team will even phone you to let you know they’re on the way. No matter the size of your order, they will pick the freshest products and deliver them straight to your door.