Sting is to launch his own brand of wine made from the grapes grown at his vineyard in Tuscany, south of Florence.
Wine from the vineyard was first bottled in 2007 and around 30,000 bottles of Chianti are expected to hit shelves by September this year.
Keeping to his environmental roots, the singer said he hopes that the wine will “defend Tuscan agriculture and biodiversity.”
“I always use traditional methods – no pesticides. I am a farmer who looks after the land to nourish it and not to plunder it.”
The wine is just the latest product to come from his farm as he and his wife, Trudie Styler, already sell olive oil and honey under the brand name.