The Administration of Sines and Algarve Ports (APS) has announced it is working hard to promote Portimão port as a “top quality” terminal for cruise stopovers.
Says APS, the port has been promoted in many recent cruise fairs and just last month (December 15) a meeting was held in Portimão to discuss new ways that authorities can work together to promote the port.
It was attended by the regional tourism board (RTA), the Portimão Tourism Association (ATP) and a number of tour operators and tourism leaders.
Eduardo Cabrita, General Director of MSC Cruises in Portugal, acted as the ‘voice’ of the cruise industry as he provided insight into the sector and explained “what makes a cruise operator choose one destination over another”.
APS believes the outcome of the meeting was “positive” and helped “improve the entities’ relationships”.
It is unclear, however, if the port administration has begun dealing with the port’s well-known access problems.
At the time of going to press, APS still had not answered our queries.