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Promoting the Algarve in Germany and Ireland

A customised truck promoting the Algarve as a holiday destination is driving through Germany and stopping for two days at nine cities until October 27.

The roadshow, organised by the Algarve Tourism Association (ATA), is entitled Algarve in Ihrer Nähe (The Algarve Close to You) and is aimed at the final consumer.

A team from the ATA will be on hand to provide information about the region and encourage locals to take part in fun activities such as competitions to win free trips to the Algarve.

Meanwhile, the association will also have a stand at the ‘Over 50s Show’ held in Dublin, Ireland, from October 12 to 14. The event is aimed at the senior segment and several areas will be covered such as holidays, trips, health and wellbeing, fashion, beauty and education. A spokesman from ATA said: “It is our aim to consolidate the Algarve’s image as a European and international destination of reference for the senior holidaymaker.”

Other promotional events related to business tourism and golf are taking place in Belgium, France, Poland and the Algarve to coincide with the Portugal Masters event this week.