Tourists enjoying the sunset in Praia do Carvoeiro, Lagoa Photo: INÊS LOPES/OPEN MEDIA GROUP

Portuguese to holiday ‘at home’ with Algarve leading preferred destinations

A new study has found that the majority of Portuguese will be looking to enjoy their next holidays in Portugal, with the Algarve standing out as the region sparking the most interest.

Reports city branding company Bloom Consulting, 75% of nationals queried said their next holiday will be spent in Portugal. Almost half of them (44%) also said they had already taken a holiday or are still planning a holiday in 2021.

Further data shows that 20% of those looking to holiday in Portugal will be heading to the Algarve, followed by the Azores (18%), Madeira (16%) and Alentejo (16%).

Another interesting finding is that there is “a direct link between age and the desire to travel in 2021”, says Bloom Consulting, adding that “the younger those queried are the more they are likely to travel this year”.

Those aged 54 and older are the most sceptical about travelling, it adds, likely due to concerns over the Covid-19 pandemic.

“The study shows what the Portuguese tourism industry has been feeling for some time: that more Portuguese are going on holiday,” said Filipe Roquette, managing director of Bloom Consulting Portugal.

“With the advances in vaccines and the desired herd immunity a likely scenario soon, it is possible that some Portuguese will progressively change their stance about travelling, although it is unrealistic to believe that the situation will revert back to the tendencies of 2019 in the near future,” he added.

Bloom Consulting adds that it has been carrying out several studies to “understand the dimension and outlines of the impact” of the pandemic, having interviewed over 1,000 key profiles in the 18 Portuguese districts. These studies have helped understand the views of national citizens “not only about the management of the pandemic in the different boroughs, but also the changes in behaviours, new demands and fears about working living and visiting the 308 Portuguese municipalities.”