Portugal’s ‘Father of Tourism’ André Jordan launches memoir

André Jordan, often described as the ‘Father of Portuguese Tourism’, is launching his new autobiographical book entitled ‘Uma Viagem Pela Vida’ (A Journey Through Life) this week.

The 668-page memoir hits bookshelves this Thursday (October 17) and promises to tell the story of one of Portugal’s most influential personalities of recent times, a man whose impact on the national tourism sector has been massive.

Jordan was born in Poland in 1933 but fled the country (to Brazil) at an early age with his parents to escape the Nazis and their concentration camps during World War II.

He lived in Rio de Janeiro, Buenos Aires, New York and London but it was in Portugal that he settled, playing huge roles in the creation of resorts and developments such as Quinta do Lago and Vilamoura in the Algarve and Belas Clube de Campo near Lisbon.

In 2014, he was presented with a “World Travel Leaders Award” in London, an award which aims to “congratulate and recognise those companies and individuals which have made significant contributions to travel and tourism in their region or sector”.

More about Jordan’s extremely eventful life can be discovered in his latest book.

“When I decided to write a book about my journey through life, the goal was to write down my testimony of nearly one century,” says Jordan.

“What the reader will read is a story of a life lived with love,” says Jordan, adding that the book focuses on his success and joy as much as his disappointments.

The book for now is only available in Portuguese and is published by Almedina.

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