Travel resources website PortugalConfidential.com commemorates 10 years of promoting contemporary Portugal. To celebrate the milestone, the site has relaunched with “a fresh identity, clean design and a new attitude”.
Dubbed ‘Portugal Confidential Travel and Lifestyle’, the content strategy is “to engage an upscale audience with features on luxury hotels, fine dining, designer shopping, trendy bars, sophisticated living and more”.
Launched a decade ago, PortugalConfidential.com was intended to explore Portugal through a contemporary cosmopolitan perspective.
“I had just relocated to Portugal from Los Angeles,” explains American expat and Portugal Confidential founder Greg Boegner. “I was interested in learning more about new boutique hotels, chic restaurants and popular bars and lounges. In the process, I discovered that no one was promoting Portugal in this way.
“Our strategy streamlines the subject matter to appeal to the high-end consumer and traveller, a market that we see expanding in Portugal (before and after Covid restrictions are lifted, of course),” says Boegner.