“Portimão. Sempre Perfeito” campaign encourages nationals to visit Algarve municipality

Portimão municipality has launched a new campaign today to promote the town, its beaches, local gastronomy and commerce, and the area’s “excellent, quality hotels”. Entitled “Portimão. Sempre Perfeito” (Portimão: Always Perfect), it’s a short-blast of an initiative (lasting just one week) focused on attracting crowds to the municipality for ‘weekend breaks’ over upcoming Bank Holidays (most notably Portugal Day on Thursday June 10). There will be 68 television spots during prime-time for the campaign, and various online and national media soundbites.