Pepco opens discount shops in Portugal in 2023

Chain to inaugurate first stores in Porto, Lisbon and the Algarve, with plans to further expand throughout the country.

British-owned Pepco brand announced this Tuesday its plan to invest in Portugal and open its first shops in the spring of 2023. In an initial phase, the discount shop chain will open stores in Porto, Lisbon, and the Algarve. However, its objective is to gradually expand to the rest of the country.

“The company is currently looking to work in collaboration with property owners and agents to guarantee the long-term lease of stores with more than 450 square meters, reaching over 700 square meters in retail parks and shopping centres, in cities and towns with more than 15 thousand inhabitants”, explains the multinational, which will initiate its recruitment process in January.

“The launch of Pepco stores in Portugal is the next important step in the brand’s growth journey. Following the market research we carried out and the great interest in Mediterranean countries such as Spain and Italy, we also hope to gain popularity in the Portuguese market”, says Pepco’s Retail Director for Southern Europe, Anca Radu.

Known in Spain as the “Polish Primark”, the multi-product retailer offers approximately 500 categories of different items, including men’s, women’s and children’s clothing, toys, cosmetics, cleaning and laundry products, drinks, snacks and pastries as well as pet-related products, all at affordable prices.

Portugal will be the 18th market for the brand, which counts around 3,000 stores of retail brands Pepco, Poundland and Dealz in countries such as Estonia, Italy, Spain, Germany and Bulgaria.

By Alexandra Stilwell