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Open house success

Real estate agency ERA have declared their Open House programme, launched in June 2010, a success after the initiative led to more than 800 properties being sold.

The Open House project sees hundreds of homes across the country opening their doors in a bid to increase the number of potential buyers visiting the property and therefore speed up the process of buying and selling in Portugal.

Properties that take part in the initiative are selected by ERA with all having a high quality to price ratio and it has become an important part of the ERA sales technique.

ERA have invested over half a million Euros in the Open House initiative with much of the activity focused on their website which outlines when and where the next sessions will be held throughout Portugal.

A spokesman for ERA said: “With this initiative, ERA aims to achieve a greater integration within local communities while also continuing to affirm their market leadership in the sector.”

For further information, please visit www.era.pt (only available in Portuguese)
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