Online advertising theme of next BPCC Business Breakfast

The British-Portuguese Chamber of Commerce (BPCC) will hold a Business Breakfast entitled ‘Paid Media – What’s next for online advertising?’ at Hilton Vilamoura As Cascatas Golf Resort & Spa on Tuesday, April 30 at 8.15am.

The speaker will be Jorge Cabaço, a marketing strategist based in the Algarve and one of the creators of the SHARE Algarve digital marketing conference.

“Consumers favour brands that provide helpful information along the journey to purchase. However, only 47% of advertisers customise and show information that meets those expectations. Companies must not only drive awareness but meaningful engagement, in order to achieve business results,” the BPPC says.

The chamber adds, “we will cover the latest trends and techniques that will allow you to create, understand and optimise your paid campaigns – Google Ads included – your audience settings, bids, and creative assets, making sure the right message reaches your most interested customers at the right time, thus helping you drive more conversions.”

Tickets cost €13.50 for BPCC and Hilton’s Club H20 members and €18.50 for non-members. The cost is for the buffet-style breakfast only and will be paid on the day directly to Hilton Vilamoura.

Confirm your attendance by email to [email protected] no later than Friday, April 26.