THE ALGARVE Tourism Association (ATA) has begun an advertising campaign to attract British tourists to the region through Sky television channels.
A total of 1,900, 20-second adverts will be shown between December 17 and January 28 on 30 different Sky television channels including Discovery Channel, Fox News, National Geographic and Sky Sports. The aim of this 250,000 euro campaign is to promote the Algarve to its main market, guaranteeing the region’s visibility while reaching a wide range of the public.
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