New Year’s radio campaign in Spain

Albufeira’s tourism promotion agency launched a radio campaign in Seville to attract Spanish visitors to the area for New Year’s celebrations. Aware of the importance this time of year represents to tourism and the local economy, APAL was keen to promote Albufeira and its New Year’s programme to one of its main tourist markets – Spain. New Year’s celebrations in Albufeira, which traditionally include live music acts at Praia dos Pescadores and a fireworks display, are considered some of the best in the region.