New identity for Tivoli hotels and resorts.jpg

New identity for Tivoli hotels and resorts

THE TIVOLI Hotels and Resorts group is renewing its image and investing around 12 million euros to refurbish the Marinotel, now renamed Tivoli Marina Vilamoura.

This refurbishment, designed by the Lisbon-based Mario Sua Kay architectural company, is expected to be completed this summer and aims to totally modernise the hotel’s image.

A spa will be built by Angsana Spa, a branch of the Asian Banyan Tree spas and resorts company, as well as a Nespresso Café within the hotel.

Portuguese brand consultancy BBDO Portugal rebranded the Tivoli chain in February.

In accordance with this new strategy, the names of some of the hotels and their logos were changed including Tivoli Almansor becoming Tivoli Carvoeiro, Tivoli Arade becoming Tivoli Marina Portimão and Tivoli Tejo becoming Tivoli Oriente.

Class

A spokesman for BBDO said: “This new corporate image was designed from classic lettering to be distinctive and modern,” adding: “The predominant colours, black and white, are synonymous with class and are an expression of good taste and refinement which has always been recognised by Tivoli clients.”

These new names will allow the hotels to be more easily located.

This refurbishment of Marinotel and rebranding of the entire chain aims to move away from the traditional classification of four and five stars and is now based on a new plan, to provide unique experiences for guests.

This summer, Tivoli Marina Portimão will be continuing its partnership with the American brand, Nikki Beach, and is negotiating for upgraded facilities for its clients.