New CEO targets US market

International hotelier Luís Fernandes has been named as the new Chief Executive Officer (CEO) for the luxury Algarve five star resort Vila Vita Parc.

In setting out his vision, the new  CEO said: “We are going to introduce Vila Vita´s enchanting Portuguese hospitality to the United States and elsewhere.”

He added: “The Algarve is Portugal´s paradise destination offering everything from stunning natural beauty and gourmet cuisine to world class beaches and golf, yet it is little known in the United States. “Exposing Americans to more information about the Algarve will ignite interest in the destination and bring a growing number of visitors.”

Luís Fernandes has more than 20 years of experience in operating luxury properties, with his last role being the Vice President of hotel operations for the Kor Hotel Group. He has worked in Mexico, Indonesia, South Africa and Saudi Arabia.