Ahead of the Game, André Jordan – Inovação e Criatividade no Golfe Europeu is the latest book about the life of golf entrepreneur André Jordan, portraying the creativity and innovativeness of the businessman who changed the history of golf in Portugal.
The 252-page coffee-table book, written in English by Roger Green and in Portuguese by Joana Trigoso, was launched during the recently held Portugal Masters.
The bilingual book reveals how André Jordan and his team created a new concept combining tourism, golf and real estate, reshaping the concept of the sport and promoting its development.
Ahead of the Game shows how golf and in particular tournaments organised by the André Jordan Group brought millions of visitors and golfers to Portugal.
The book describes André Jordan’s commitment to bringing to Portugal the biggest tournaments of the sport like the World Cup, the Portugal Masters, the Golf Stars Week, the Duke of Edinburgh Cup, among others.
Ahead of the Game, André Jordan – Inovação e Criatividade no Golfe Europeu will soon be available at book stores throughout the country.