“Let Monchique guide your adventure” is the motto of the new Algarve Tourism campaign aimed at every type of traveller.
The Algarve Tourism Association (ATA) has launched a new promotional campaign inviting tourists to discover Monchique. With the motto, «Let Monchique guide your adventure», it challenges visitors to explore the various experiences the destination offers for every type of traveller.
The campaign, which will be running until the end of the year, consists of several videos and photography revealing that, whether travelling alone, with a partner or with family and friends, there is an adventure made to measure for everyone in Monchique.
The images featured, captured in the municipality over nine days, showcase the wealth of Monchique’s tourist offer, highlighting nature activities, the thermal spa, the culture and heritage and the authenticity of the local gastronomy.
“With this campaign, we want to arouse the interest of all tourists and demonstrate that Monchique has much more to offer beyond its fantastic natural landscapes. We intend to send the message that, regardless of the plans and motivations that bring them to the Algarve, every traveller can find the adventure they are looking for in Monchique. They will have the opportunity to be surprised and live unique and truly transformative experiences here”, explains João Fernandes, President of Tourism Algarve.
Aimed mainly at the most relevant social networks (Facebook, Instagram and YouTube), the campaign will also be present in several strategically selected newspapers and magazines of the main international markets it aims to reach: Spain, the United Kingdom, France, Germany and the Netherlands.
All materials will be available in six languages (including Portuguese, in addition to the five languages of the markets mentioned above) and are expected to reach millions of potential visitors.
This initiative is part of the “Revitalize Monchique – Tourism as a catalyst” project, which seeks to give new life to the municipality by creating attractive conditions to develop local tourism.
To promote this campaign, ATA has partnered with Almargem – Association for the Defence of Cultural and Environmental Heritage of the Algarve and the municipality of Monchique, and also counts on the support of Turismo de Portugal.