Low-cost airline Monarch Scheduled has ended its complementary in-flight meal service and launched what it described as “a new, innovative in-flight menu”. A spokesman for the airline explained that: “Instead of offering the traditional set meal included in the price of the flight, passengers will now have the option of buying a delicious hot meal, freshly baked snack, light salad, imaginatively filled sandwich or full English breakfast – at any time of day.” The changes have been implemented as part of an on-going review of Monarch Scheduled’s products and services. Extensive research into customers’ in-flight catering preferences, showed that the majority would prefer to have a wide choice of food which they could purchase, rather than being presented with a set in-flight meal. Anyone making a new booking from May 11, for travel from July onwards, will be able to purchase their choice from the new menu range available on-board. Passengers who have already purchased their tickets for travel from July onwards will be entitled to free food and drinks, selected from the new menu range.