Minipreço to revamp after dismal 2014

DIA, the Spanish group that owns the Minipreço supermarket chain, has announced it is planning to renovate the brand’s image after a 7.2% drop in sales in Portugal last year.

“We can’t say we are very happy with what happened in 2014 in Portugal,” Ricardo Currás from DIA told Sol newspaper in Madrid on Monday (February 23) as the company’s yearly results were presented.

But to reverse the gloom, Currás said the group will be “investing strongly” to present lower prices, open new stores and carry out renovations on all those already open. He did not reveal, however, how much all this would cost.

Accepting that it was a “complicated” year for Minipreço in Portugal, the DIA group revealed that it registered €267 million-worth of profits on an international level (in Spain, Argentina, Brazil and China) – an 8.4% increase compared to 2013.