McCann family’s spokesman launches PR consultancy

After a failed attempt to get elected as Conservative MP for Brighton, Clarence Mitchell – the long-serving spokesman for the parents of Madeleine McCann – is launching his own communications consultancy. The 54-year-old who dropped a plumb PR job in government to support the McCanns when their daughter went missing in the Algarve said he is “happy to help anyone who needs media assistance – families, individuals and companies.”

“It’s nice being your own boss,” Mitchell added. “It’s a bit of mix and match.”

But he “will continue to look after the McCanns’ interests as and when needed”, he stressed.

The news came on the day that the fund in UK set up to help a former Portuguese detective “fight” the McCanns is reported to have reached a total of €51,811.

The legal defence for Gonçalo Amaral is busy raising funds to help Amaral’s legal battle over the €500,000-plus awarded against him in favour of Madeleine’s parents. (see: Brits raise thousands for Maddie cop’s libel appeal)

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