Marketing success means a better villa rental strategy

Marketing success means a better villa rental strategy

At SandyBlue, we often champion the importance of a digital marketing strategy within the villa rental space.

More people are using online channels to plan every detail of their getaway than ever before.

It is not just necessary to attract new guests either. Holidaymakers often keep their fond memories of a family holiday so close that they will return to the same villa or apartment many times.

With so much competition, property owners in the Algarve need to ensure they stand out from the crowd. Furthermore, they will need to do this for existing guests also to stay fresh in their minds and give them a reason to return.

SandyBlue’s marketing success

The Algarve’s increasing popularity means the eyes of millions of tourists are on this beautiful region. Portugal winning Europe’s best tourist destination at the World Tourism Awards, it speaks volumes about how great marketing pays off.

Our team recognised this, meaning the rewards for our owner partners and ourselves have been plentiful. Therefore, it was an honour to be recognised at the Algarve Business Awards, winning the award for ‘Best Marketing Initiative’! The hard work doesn’t stop here – we are already thinking of new ways to spread our message and keep customers engaged.

Marketing channels property owners should consider

Digital Marketing is constantly evolving. This means it is important to keep an eye on what channels specific audiences are using. Firstly, to retain a steady pool of guests, owners should be utilising the power of email marketing, which is often underestimated. A carefully planned newsletter, curated with the latest property availability and fresh content works wonders.

Blog content is a powerful way to get noticed. Now, it’s not just about writing great property listings. Tourists want as much value and information as possible. Aside from property information, they want to know exactly what they can do during their stay. From location guides to a list of nearby activities, a little goes a long way.

This also bring us to video content. More owners are utilising video ‘walkthroughs’ of their properties, giving the potential guest a real inside look. At SandyBlue, we have already started doing these within our property portfolio, including the use of drone footage … the more spectacular, the better!

Making the Algarve centre stage in 2023

It really is hard to believe that the year is almost over. It has been one filled with success and not only for the SandyBlue team. The Algarve has gone from strength to strength this year and property owners are seeing the benefit of renting their villa throughout the year – we can’t wait to see what the next year will bring!

By Joe Mountain
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Joe Mountain is founder of Algarve villa rental specialists SandyBlue.
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