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Luxury chain W to open first Algarve hotel in 2018

A 134-room beachside hotel that promises to “redefine the hotel scene” in the Algarve is opening along the region’s central coastline in 2018, luxury hotel chain W Hotels & Resorts announced on Wednesday.

It is understood that the hotel, to be named W Algarve, will open in Albufeira, but at the time of going to press this had not been confirmed by the chain.

The statement put out by the chain said only that the ocean-front hotel will be located on 250,000 square metres of land in the central Algarve and will “overlook the breathtaking coastline”.

It will be part of the chain’s range of W Escape Hotels, “located in ski, sand and entertainment destinations around the world that make the traditional resort a last resort”. It is being developed as part of a partnership with Nozul Algarve SA, a subsidiary of Nozul Hotels & Resorts.

“Located on one of the most stunning stretches of coastline in the world, W Algarve will embody everything a W Escape should be – breathtaking and bold with a healthy dose of revelry,” said Anthony Ingham, Global Brand Leader for W Hotels Worldwide which is part of Marriott International.

As well as being near three beaches, the resort will also boast a pool, a spa, tennis court and a fitness centre.

For foodies, W promises culinary experiences that are “set to reignite the Algarve’s dining scene with the brand’s bold twist on contemporary cuisine”.

There will also be two “ultra-modern” meeting rooms “complemented by extensive outdoor facilities, ideal for open air events or beachfront celebrations”.

And for those looking for a permanent home “on Portugal’s golden coast”, there will also be 81 W-branded residences for purchase. The chain says they will be the first in Europe “offering owners access to all W amenities and services”.

“We are proud to extend our presence in Europe with the opening of W Algarve Hotel & Residences,” said Mr. Ali Jaidah, Chairman of Nozul Algarve S.A. “W Algarve will also bring exciting new employment opportunities to the local area.”

Tivoli Victoria becomes Anantara

Meanwhile, the Tivoli Victoria in Vilamoura will become known as the Anantara Vilamoura Algarve Resort from April 2017.

Anantara is a brand of Minor International, the Thai group that took over Tivoli hotels and resorts earlier this year for €294 million in what was named the “largest hotel deal ever in Portugal”.

In advance of the spring rebrand, parts of the resort will receive a “soft refurbishment, including the main lobby and the gym”. New children’s facilities will also be added, and a new luxury Family Suite category will be launched, with capacity for up to four guests.