THE 29TH Dakar Rally gets underway from Lisbon on January 6. Along with the many hundreds involved in the competition itself, thousands of people are expected to flock to the capital to witness the spectacle and enjoy the entertainment programme planned along the route throughout the country.
Turismo de Portugal, the organisation responsible for promoting Portugal as a tourist destination is keen to capitalise on the media exposure gained through hosting the first two stages of the rally.
It will have promotional panels in key locations on the route and there will be various promotional activities being staged throughout the event.
The first stage of the rally starts in Belém, Lisbon, on January 6. From there, the drivers will make their way to the Alentejo region and then on to the city of Portimão, in the Algarve.
The second stage gets underway from Portimão on January 7, following stages are held in Morocco, Mauritania, Mali and Senegal, before the arrival in Lac Rose, Dakar, on January 21.