Lifesize Mini welcomes visitors

news: Lifesize Mini welcomes visitors

A NEW lifesize Mini on a billboard welcomes motorists as they enter Albufeira until the end of September.

The car is also fitted with flashing lights! The initiative comes from A Red, a firm from the JCDecaux Group, in partnership with the agency Initiative Media and BMW. The campaign forms part of an international advertising campaign that has already featured in Canada, France and the US.