WHEN GARDEUR Direct opened in Praia da Luz in April 2002, their range of high quality ladies fashion separates and well-fitting trousers attracted a lot of interest from Algarve residents.
Gardeur’s target market is mainly the German, Dutch, British and Irish, and so the Algarve proved the perfect place to set up their first outlet store outside of Germany.
Gardeur is a family firm, founded in 1920, in Mönchengladbach, which has now developed into an internationally orientated brand focusing on fit, quality, wear comfort and reliability.
Gardeur Direct holds in excess of 1,500 garments and always has the latest collections from Germany in stock. The management team of Frank and Linda Sharpe travel to the Dusseldorf fashion fair twice a year to purchase the latest seasonal fashions.
Gardeur trouser ranges occupy a top international position in the eyes of consumers, customers and the domestic and foreign retail trade. Gardeur have also produced the first anti-cellulite action, Skintex jeans. The jeans contain a high quality slimming complex, which enriches the surface of the fabric with microcapsules.
It is said that the friction between the fabric and the skin causes these microcapsules to open, releasing highly effective skincare substances that have a firming and also caring effect on the skin, providing a gentle massage, helping the wearer’s figure to become smooth and firm.
Skirts are also a firm fixture in the Gardeur collection, the beautiful patterns, unusual fabrics, elaborate details and perfect fit are a winner with the customers.
Gardeur Direct holdS a large selection of accessories, including bags, scarves, pashminas, jewellery and belts, as well as original Panama hats.
Due to its success, Gardeur haS opened exclusive outlets in Budapest, Hungary and have expanded into shop-in-shop systems in the US and China.
In 2007, Gardeur Direct will be incorporating a new system to their buying strategy. The clothing range will be released from Germany in eight deliveries instead of two, ensuring a constant turnover of fresh stock. The store will also continue to experiment with ITS men’s range.
There are also a great array of Christmas presents on offer, gift vouchers and gift wrapping service available.
Visit the Gardeur Direct store on Rua Direita in Praia da Luz (100m past the Post Office in Lagos direction).
For more information call 282 788 630 or visit www.gardeurdirect.com. Open 10am-6pm Monday-Friday and Saturdays/Bank Holidays from 10am-2pm
