PUBLIC RELATIONS and marketing company Intandem Marketing & PR, which has an office in the Algarve, has landed a jumbo contract with Thomsonfly.com, one of the UK’s leading low fare airlines.
Intandem started working with Thomsonfly.com last year and has won the contract to run a PR campaign, designed to help the airline promote inbound tourism to the UK for British people living in the Algarve.
Susan Kay, who runs the Algarve office, has extensive experience in marketing and PR for the tourism industry and this was a key factor in helping Intandem secure the Thomsonfly.com account. Working closely with Susan are Rachel Goddard, the founder of Intandem who has over 20 years experience in marketing and PR, and Rachel Dex, a former journalist.
Thomsonfly.com currently offers regular, low fare scheduled flights from Faro to Coventry, Doncaster and Bournemouth airports, and regular low fare holiday flights to a further 14 UK regional airports. It is the UK’s third largest airline and, in total, offers flights to 87 destinations across the globe departing from 26 UK airports – more than any other airline and all available to book via its website.
Jo Orgill, Thomsonfly.com marketing manager for Spain and Portugal, said: “We are delighted with the work Intandem has done for us to date. With their knowledge of travel and tourism marketing, Intandem has provided us with a creative and cost effective PR campaign, raising our profile to this very distinct market. They are a great addition to our team and we look forward to working with them over the next 12 months.”
Rachel Goddard, managing director of Intandem, said: “We are delighted to be working with Thomsonfly.com. Our aim is to help clients use marketing and PR effectively and creatively, so that it has a positive effect on their business and produces measurable results. It is about setting business goals, such as increasing turnover, repositioning a business in the market place or launching a new product or service, and then working out the best way of achieving them.”