CUSTOMERS at Faro’s Forum Algarve shopping centre have helped raise more than 57,000 euros towards the reforestation of Serra do Caldeirão, an area that was badly burned during last summer’s fires.
Shoppers paid two euros to skate for 20 minutes on an ice rink that was temporarily erected at the centre for use over the Christmas and New Year holiday period. During the campaign, which ran from November 6 to January 16, eye-catching posters informed the centre’s customers that, for every two euros received, one new tree could be planted.
The total amount raised over the campaign has reached 57,438.67 euros, which also includes a generous donation of 15,000 euros from Lagos-based landscaping firm, Jardimvista, which supplies the shopping centre’s plants, and 7,000 euros raised by the Faro Lions Club. The money will make it possible for the Associação de Produtores Florestais da Serra do Caldeirão to purchase and plant 28,000 new trees that will cover an area of 638,207sqm.
The fundraising initiative was made possible thanks to an agreement between Forum Algarve and Loulé and São Brás Câmaras, and the support of the Associação de Produtores Florestais da Serra do Caldeirão. Representatives from all the organisations involved were present at a special cheque presentation ceremony held at Forum Algarve recently. The event was covered by several Portuguese TV stations.
Luís Pereira, general manager of Forum Algarve, told The Resident: “Our marketing department came up with the idea of the ice rink and we are absolutely delighted that it’s been such a success. I see Forum Algarve as playing a big part in the community and we, therefore, like to offer our clients more than just shops. Other organisations that have benefited so far include UNICEF and Associação Oncológica do Algarve (AOA).”
Martin Date, managing director of Jardimvista, commented: “Our company employs around 200 people, some of whom were affected by the fires. The Algarve region has been very good to my company and this project has offered Jardimvista the chance to give something back.” Caroline Cunha