Tivoli Hotel Group has joined the Global Hotel Alliance, GHA, the world’s largest alliance of independent hotel brands.
Alexandre Solleiro, the chief operating officer of Tivoli, said: “We already have a strong, loyal customer base in Portugal and Brazil but GHA will give us access to markets such as the US, the UK, Germany and Scandinavia, which are critical to our hotel’s success but are expensive to reach on our own.”
Chris Hartley, the CEO of GHA, said: “Tivoli gives GHA its first foot-print in South America as well as giving excellent coverage of Portugal as we strengthen our position in Europe.”
