Higher market

By: NATASHA SMITH

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ADVERTISERS HAVE found a new way of reaching an untapped market high in the sky.

UK-based Ad-Air launched a new service this week, offering brands the chance to place adverts the size of three football pitches near the runways of some of the busiest airports in the world. The company has spent the last five years acquiring land and the first advert will appear in Dubai next month. The adverts will only be lit up at night if local legislation allows.