HARRODS OF London, the world famous luxury department store, is to promote Portuguese food products from June 6 to 18, in a campaign that will “see the store dressed with the colours of Portugal”.
This is the promise of André Dang, manager of the store, who hopes the initiative will enjoy the “extraordinary success” of similar campaigns launched during the last two years with foods from Italy and Turkey.
The exhibition is to include such Portuguese products as wine, beer, cheese, sausages, olive oil, mineral water, coffee, bacalhau and tinned sardines. In total, there will be more than 200 products on display, on the first floor of the store, within the famous food halls where the elite of the English capital have been doing their grocery shopping for more than 150 years.
The choice of Portuguese brands has been made by Harrods’ buying experts, who have made various trips to Portugal since the start of the year, in order to certify the quality of the products and ensure that “the image of these products corresponds to those sold in Harrods”, confirms André Dang. The initiative is being financed by ICEP, the government agency that promotes trade, tourism and investment in Portugal.
The Resident suspects José Mourinho may well be seen making his way down the road to the Knightsbridge store to pick up a few ‘reminders from home’, along with Chelsea FC’s collection of Portuguese players.
