By PAULO SILVESTRE [email protected]
The majority of tourists visiting Portugal this summer were satisfied with their holiday experience and want to return to the country, a survey has revealed.
The study, Satisfação de Turistas (Tourists’ Satisfaction), was carried out in August by Turismo de Portugal and involved interviewing more than 1,000 tourists from Spain, the UK, Germany, France, Holland, Ireland and Brazil.
The beaches, landscapes, food and wine of the country were highlighted as the most appealing attractions and the overall satisfaction rating was an average of 8.6 points on a scale of 1 to 10.
Turismo de Portugal carried out a total of 1,072 interviews at Lisbon, Porto, Faro and Funchal airports between August 21 and 30.
The study also identified factors such as the demographic profile of visitors, sources of information used to choose the destination and the reasons for the choice, the tourist services used and the length of stay.
For more than half of the interviewed tourists, this was the first time they had visited the country and the most important factors in the final decision-making was the climate and the landscapes, especially for tourists from Germany, Holland and Ireland.
The cost of travelling and the proximity of the country were particularly important for the Spaniards.
More than half of the tourists interviewed stayed in hotels, aparthotels and hostels, and stayed on average 10.4 nights in Portugal.
Among the respondents who stayed longer in Portugal were Brazilian tourists with 15.3 nights on average.
A quarter of the tourists chose to visit several destinations, preferring to take tours throughout the country.
The study identified Portugal as a destination for couples and families, with more than half of the interviewed tourists visiting with their spouse and more than one-quarter bringing their children.
Most revealed that the recommendation of friends and family members was decisive in their choice of Portugal for a holiday, with information about the destination on the internet also important.
According to Turismo de Portugal, the Satisfação de Turistas study will be carried out on an annual basis and, in future, the analysis will be extended to include periods before and after the summer season.
According to Turismo de Portugal, this year has been very positive for tourism in Portugal.
In the year to August, revenues increased by 9.6% in comparison with the same period last year, totalling €5.06 billion. There was also an increase of 2.1% in overnight stays.