ONE OF the Algarve’s oldest tourist hotels, situated in Praia de Rocha, is now almost 100 years old and will shortly undergo a major refurbishment project to bring it in line with the demands of today’s competitive market. Hotel da Rocha has been acquired by the RR Group and will be completely remodelled at a cost of around 10 million euros.
After being allowed to become quite rundown, the hotel exited the international market around five years ago. Now the strategy is to turn it into a three star hotel to complement the existing five and four star hotels in the area. The hotel boasts an excellent location, just a short distance from the beach, and, after the facelift is complete, it will complement the hotel group’s existing portfolio of superior quality hotels.
Hotel da Rocha will close its doors in September in order for the refurbishment to commence, and the overhaul is expected to be complete by Easter of next year. All the utility infrastructures will be replaced along with the equipment and furniture, the rooms will be redesigned and the layouts altered. The idea is to transform the unit into a modern, comfortable hotel with an enviable location close to the sea.
Following the refurbishment, the hotel will boast 100 rooms, many with sea views. Two dozen staff will be retrained and the staff structure is to be reorganised.
The group already owns two other hotels in the area: the four star Hotel Jupiter and the Aparthotel Club Amarillis.
