TICKETS ARE already on sale at BP petrol stations for Rock in Rio-Lisboa, but now the fuel company is launching a campaign entitled Passporte do Rock (rock passport) giving customers the chance to use their BP Premier Plus card points to purchase day passes to the event. As from this week, BP clients will be offered ways of obtaining extra points for their BP PremierPlus card – and if their total reaches 1,500, the points can be ‘cashed-in’ to buy a day pass for the Rock in Rio Lisboa music festival for the special price of just 25 euros.
The promotion is operated through a passport and stamp system. Participants are given a Passaporte do Rock, in which they must affix special stamps available daily in the following newspapers: Jornal de Noticias, Diário de Notícias, 24 Horas and O Jogo. These stamps will offer them extra points for their BP PremierPlus card. Alternatively, they can gain stamps by filling up their car or using the car wash at any BP petrol station.
As well as gaining extra points, the campaign also offers participants the chance to win a range of prizes including a Toyota Yaris car, 500 MP3 players, 100 VIP tickets for Rock in Rio Lisboa, 5,000 DVDs and 5,000 CDs.
More than a million euros is being spent on the campaign and more than two million people are expected to take part. BP doesn’t want anyone to miss out the music festival but emphasises that the availability of tickets is subject to limited stock. For more information about Rock in Rio-Lisboa, visit the official website at www.rockinrio-lisboa.sapo.pt
