Foreign Affairs chief takes ambassadors on guided tours

Foreign Affairs chief takes ambassadors on guided tours

A new government programme devised to take foreign ambassadors in Portugal on guided tours of the country’s lesser-known inland regions aims to promote the destination in a creative way.
The main idea is for ambassadors to then spread the word about the places they visited and encourage new investment in those areas.
As many inland areas do not have the financial means to promote what they have to offer, Secretary of State for Foreign Affairs Luís Campos Ferreira (pictured), one of the people behind the “Embaixadorias” programme, explained that this is expected to be a “creative and effective way” to promote them.
China’s Ambassador to Portugal has already visited Porto, Braga and Guimarães, while the Spanish ambassador has been to Vila da Feira. Luís Campos Ferreira is now preparing to accompany French Ambassador Jean-François Blarel on a tour of Castelo Branco. The programme has thus far been described as a “great success”.
Campos Ferreira added: “It is these kinds of creative ideas that can help create wealth and social progress.”